Things You Need to Know About Food Allergy Testing



How does a person know that they have food allergies? It is safe to say that every person has a food or two that their body reacts to, most likely in an uncomfortable state. There are times when they feel nauseous after eating something, there are also times that it can deliver stomach pains. Others feel like they are about to faint, while there are also some that feel like they want to scratch their body so hard. All of these symptoms point to a food allergy. However, there are some of these that may refer to food intolerance, which is a bit different from food allergy. If you have no idea what food that you are allergic to, you should try going to a doctor that will conduct a Calgary  food allergy testing for you.


This will be the perfect opportunity for those who are not aware that the uncomfortable feeling they have about eating certain foods isrelated to food allergy. The best time to know when a person has an allergy or not is when they are still children. The earlier they are detected, the better it will be for the child since they will have to adjust to taking the food out of their diet. Most of the children grow out of their allergies, though. The steps involved in food allergy testing are quite a lot. The first and most significant step is recording all the foods that are suspected to have triggered the allergy or symptoms associated with it. The time it occurs and the kind of symptoms should be recorded. If you or your child has been treated before in order to make the symptoms better, make sure you also include that in the record, too.

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The best method of food allergy testing is by observing whether or not the person develops any kind of symptoms after they have ingested some foods. When you feel like you may have an allergic reaction to a particular food, most people observe it by eating the food again. When the same symptoms occur again, that will be the time that you consider you are allergic to that particular kind of food. While there are alternative tests being conducted by doctors, this is the most effective one. This is because you have already ingested it and a reaction will occur afterwards.


The three most common alternative food allergy testing that doctors conduct are the SPT or Skin Prick Testing, Specific IgE Blood Testing and the IOFC, which is also known as the Physician Supervised Oral Food Challenge. The last food allergy test is conducted by a specialist called the Allergist. They will make the patient eat the suspected food in increasing amounts up until the allergist have made a conclusion that either they have a food allergy or not. Some people seek the advice of the naturopathic doctors because they specialize giving their patients natural ways that their body can heal itself through natural means. They still prescribe drugs to do so, but only when needed.

Small Business Marketing on a Budget

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The number of small and medium sized businesses has increased globally and here in Canada they make up 42% of our GDP.  One of the biggest challenges that small business face is how to facilitate growth with limited funding.  You can get creative and do some small business marketing on a budget.

Here are the top four ways to  create better visibility.

  1. Master digital and social networking.

You just can’t get by in the 21st century without some kind of digital presence like Calgary SEO .  Service based business such as event planning, or catering means it is crucial to build your brand.  For most of you it means having a website built, your social media pages and in some cases incorporating eCommerce.  Building your website is the first step but social media and SEO will be ongoing efforts.

Using and posting to social media regularly helps create greater visibility and build relationships with customers.  You can have live discussions with customers at any time.  Social media marketing gives you the added benefit of being very specific when targeting potential customers.  There are different platforms that work well with different audiences, Snapchat is where you want to be if you’re marketing to millennials.  If your product is best served by a visual medium then Pinterest and Instagram may be more effective.

  1. Look beyond brick and mortar

It’s 2016 and having just a storefront isn’t enough anymore, you can’t wait for customers to come to you anymore.  Almost all brick and mortar stores maintain an online presence, big retail giants rely on website traffic as much as they do foot traffic and so can you.  You can keep regular customers shopping at your store long after the doors have closed for the day.

  1. Guerilla marketing

Guerilla marketing was built for small business.  It means getting highly creative and using unconventional tactics that capture your audience’s attention quickly.  Check out this video for some guerilla marketing ideas.

  1. Reward the regulars.

Coffee cards have to be the most cliché thing ever when it comes to marketing, but they work.  Offer your customers discounts for large volume purchases, give them something in exchange for a referral.  It can cost you very little upfront but the rewards in the end are huge.  This builds loyalty and your customer base at the same time.  Win-win!

Along the same lines is an effective way to promote your brand is through non profit organizations.  Donating time, money or a service to a local non profit puts you in touch with business leaders throughout your community.  You can take this idea a step further and run promotions donating all proceeds to the non profit, it motivates everyone to refer your business in the community.

Small business marketing is a lot more affordable and accessible than it was a decade ago.  Having a passion for what you do, hard work will and a little help every now and then will get you to your goals. Local Marketing firm:

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How Does Lead Generation Work?

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How Does Lead Generation Work?

Many business owners are under the impression that lead generation is easy.  The reality is quite different and that’s why many small business owners are using lead generation sources.  There is a lot of groundwork in developing leads and setting up your own funnel, it’s a slow process that takes a lot of time, energy and money.

So how does lead generation work?  Here are some of the strategies lead generation companies use, you can apply them to your own businesses.

Database marketing

Most lead generating agencies buy or develop enormous databases that have business and professional information for potential customers.  This allows them to target campaigns for very specific demographics.  This is a complicated process that small in house marketing teams will struggle with.

The sheer volume of contacts on the database allows lead generation companies to streamline campaigns and quickly convert leads into sales.  After the initial contact with a prospect, there is lots of follow up and lead nurturing techniques that take a person from a line item in a database to a qualified lead with buying intent.

Content Marketing

Content marketing is done with the objective of converting or influencing customers to buy your product or service.  It’s take content, such as blog posts on your site and syndicating it through other channels.  This is intended to drive customers and web traffic back to your site.

Content marketing involves regular blogging and partnering with other bloggers and having them post to their blog and news feeds.  Each blog that you partner with needs to be scrutinized to look at the readership and the demographics of the blog.

Email is also used to distribute content and find leads.  Building an email list is integral to content marketing and email marketing is one of the most effective methods for generating high converting leads.


Telemarketing has a horrible reputation in both the consumer and business markets.  You can’t discount its effectiveness especially in the B2B market, it is more effective than social media marketing and most inbound campaigns.  Telemarketing campaigns differ in scope but they all have a specific aims…to generate leads.  They are very effective at it, talk to any telemarketing campaign manager.

Inbound Marketing

Some lead generation firms also use inbound programs to bring a potential client to a buying decision.  Getting a lead with detailed contact info makes it much easier to turn them into a buying customer.

These are some of the ways that lead generation companies work to deliver leads to your business.  Some of these methods you can develop in your own organization.  Work with an experienced digital marketing company to fill your sales funnel.